Mumbai: Mamaearth, the purpose-driven FMCG brand, has partnered with Zepto, India’s fastest-growing consumer internet platform, to start 2025 on a sustainable note. For every Mamaearth product ordered on Zepto, a tree will be planted on behalf of the consumer. This collaboration merges Zepto’s 10-minute delivery promise with Mamaearth’s sustainability mission, making it easier for consumers to embrace eco-conscious choices.
The campaign film poignantly portrays the essence of New Year’s resolutions and the desire to bring about positive change. It features a nostalgic moment of planting trees as children with loved ones, reminding audiences that this cherished memory can now be relived in under 10 minutes by ordering Mamaearth products through Zepto.
“At Mamaearth, we believe that small actions can create a big impact. This campaign is an extension of our Goodness Inside philosophy, encouraging consumers to join us in building a greener planet. Partnering with Zepto adds the convenience of quick delivery, making it easier than ever for consumers to support sustainability. Together, we are adding ‘Goodness’ to the beginning of 2025,” said Anuja Mishra, EVP & Chief Marketing Officer, Honasa Consumer Limited.
Chandan Mendiratta, Chief Brand & Culture Officer at Zepto, added, “We’re excited to team up with Mamaearth to kick off 2025 with a bang—and a bit of green! This partnership is all about making it super easy for Zepto users to do good while getting what they love. Just order your favourite Mamaearth products, and boom—a tree gets planted. Quick, simple, and impactful—just the way we like it!”
Since 2020, Mamaearth’s Plant Goodness initiative has led to the planting of over 800,000 trees across India. This partnership with Zepto takes the initiative a step further, linking sustainability to everyday convenience and empowering consumers to contribute effortlessly to a greener future.
The campaign, which runs for a limited time, will be promoted across digital platforms, inspiring individuals to take action and build a sustainable tomorrow. By transforming routine purchases into meaningful acts of environmental stewardship, Mamaearth and Zepto are setting the tone for a year of impactful change.
