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Malayalam GECs betting big on horror fantasy thrillers to boost up their numbers

by MN4U Bureau
October 18, 2016
in Exclusive, Featured
Reading Time: 2 mins read
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Malayalam GECs betting big on horror fantasy thrillers

Malayalam GECs betting big on horror fantasy thrillers

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Kochi: Catching up with its national peers, Malayalam GECs also started betting big on horror and fantasy thrillers after the success of Naagini on Surya TV as the show has literally re-written the fortune of the channel that was struggling to come-up despite plenty of new experiments.

ottachilambu-serial-details

Kerala GEC market is likely to witness the launch of dozens of new fiction shows in horror fantasy thrillers genre across various networks as the market is already witnessing a handful of shows and awaiting another set of line-up that will be launches in couple of weeks.

Sun TV Network’s Malayalam GEC Surya TV started garnering good numbers with Nagakanyaka, the dubbed version Naagin and this prompted the channel to launch another show in similar genre titled Sahayathrika @ 7:30PM, on 17th October in its 8 PM time band.

The Market leader Asianet is already showing Kavacham, a dubbed version of Kavach (aired on Colors in replacement of Naagin) and announced the launch of another serial Chandrakantham that also falls in the same genre.

otta-chilambu

On its part Mazhavil Manorama is starting Ottachilambu on Monday, 24th October 2016 at 8.30 P.M. that will be aired on every Monday to Friday at 8.30 PM. Ottachilambu serial is produced by Prakash Menon under the banner of PM productions. It’s directed by Binu Vellathooval and written by Rajesh Puthenpurayil.

During the aftermath of Nagakanyaka launch, Surya TV has emerged as a strong No. 2 in Kerala GEC space and Mazhavil manorama is making all out efforts to regain the second position. Mazhavil manorama is planning to launch a slew of fiction and non-fiction shows in the near future as part of its aggressive plans.

The channel has announced the launch of the 2nd season of 1num 1num 3 with Rimi tomy that will start from Sunday 23rd October 2016 at 9.30 PM.

Tags: Binu VellathoovalGemini TVKerala GECKerala GEC marketMazhavil ManoramaNaagini on Surya TVNagakanyaka launchRajesh Puthenpurayilshow SahayathrikaSun TV Network's Malayalam GEC Surya TVSurya TV

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