Mumbai: Magnum, a brand known for its luxurious ice cream and decadent Belgian chocolate, has unveiled its much-anticipated new flavour—Magnum Pistachio. Marking its first flavour and campaign launch in eight years, Magnum Pistachio is a celebration of indulgence, blending the signature Magnum crack with the rich, creamy, and nutty allure of pistachios—catering to a rising wave of premium ice cream lovers and fans of the viral “Dubai Chocolate” trend.
To bring this indulgent experience to life, Magnum reunites with Bollywood superstar and style icon Kareena Kapoor Khan, who continues her 10-year association with the brand. In the newly launched digital film, Kareena invites audiences into her #PleasureStudio, a space that embodies Magnum’s elegance and opulence. From the first crack of Belgian chocolate to the luscious pistachio cream, the campaign immerses consumers in the world of elevated pleasure and fashion-forward luxury.
Kareena Kapoor Khan, Brand Ambassador for Magnum, expressed her excitement, “This year marks 10 years of devouring my favourite Magnum ice creams, one irresistible flavour at a time! I have had a great association with the brand and Magnum is everything I love and always a temptation worth giving into. I’m so happy to launch Magnum’s latest creation – the all-new Magnum Pistachio! Rich, pistachio ice cream wrapped in thick Belgian chocolate and roasted pistachios – pure bliss! So, step inside my #PleasureStudio and have a taste. I hope you love it as much as I do.”
Toloy Tanridagli, Head of Ice Cream Business, HUL, emphasized the brand’s growth vision, “With Magnum Pistachio, we are bringing an ingredient that defines luxury and one of the most trending flavours globally to Indian consumers. Magnum has always been lauded for its expertise in chocolate crafting and sophisticated ice cream credentials, and we are committed to bringing this to India. The premium ice cream market in India is growing steadily, with consumers seeking indulgent and unique experiences. We aim to tap into this market with an exciting line-up in 2025, starting with the biggest – Magnum Pistachio. With the expansion of our portfolio, we remain committed to offering moments of pure pleasure through our innovative new launches.”
Vishal Bagade, Executive Creative Director at Lowe Lintas, reflected on the creative journey, “Launching Magnum Pistachio was a big responsibility which we at Lowe Lintas were more than happy to fulfill. Our aim was to evoke luxury and pleasure through storytelling, which was an enjoyable ride given the fact that industry giants like Kareena Kapoor Khan and Bob (Shashanka Chaturvedi) were involved. We ended up creating ‘Pleasure Studio’, which is not just an ad but an ode to indulgence.”
With its lush blend of pistachio ice cream, roasted pistachio bits, and thick Belgian chocolate coating, Magnum Pistachio is poised to become this year’s most coveted indulgence. The campaign not only marks a flavorful new chapter for the brand but also reaffirms Magnum’s status as a symbol of modern luxury and everyday pleasure.
