Madison Media Infinity, a unit of Madison World, has won the media AOR for India’s leading electrical solutions brand, Polycab India Ltd. The account was won in a multi-agency pitch involving several rounds of presentations.
Polycab India is an FMEG (fast moving electrical goods) business with a consolidated turnover of INR 122+ billion.
On this association, Nilesh Malani, Executive President and CMO, Polycab India Ltd., said “We are excited to partner with Madison Media Infinity as our media AOR agency and look forward to their expertise across the media spectrum which includes media strategy, planning, buying and partnership. This association will help us in our future growth and brand building.”
Abhik Banerjee, COO, Madison Media Infinity, said, “In Polycab’s endeavor to be the leading electrical solutions provider, we’re pleased to join forces. Creating amazing work along with Team Polycab will be an incredible experience for us and we look forward to working with them on this journey of growth and success.”
