Mumbai: Ludic, the footwear-first lifestyle brand known for its bold and playful designs, has been named the Official Footwear Partner of Chennai Super Kings (CSK) for the 2025 and 2026 seasons. This collaboration marks CSK’s first-ever official footwear partnership, bringing an exciting range of CSK-inspired sneakers, sliders, and fragrances to fans across the country.
Cricket is more than just a sport in India—it’s a national festival. As one of the most iconic franchises in the country, CSK enjoys a massive fan following, and this partnership gives Ludic national visibility at a time when millions of fans are tuned in.
Introducing the Exclusive CSK Capsule Collection
The 2025 CSK capsule blends bold style with everyday comfort, featuring an exclusive lineup of footwear and fragrances designed to match the energy of the #Yellove Army.
Footwear Collection:
Manjal Sneakers: Sock-like upper for a snug fit with no-tie laces for convenience.
Yellove Toe Sneakers: A refreshed version of Ludic’s bestseller, featuring a vegan leather upper and a CSK-yellow toe for a standout look.
Banana Chips & Marina Blue Sliders: Made with CloudFrame™ material for ultra-lightweight comfort and EVA footbed for all-day support.
Fragrance Collection:
For Men:
- Marina – A blend of juniper, ginger, and tonka beans.
- Kaaram – An intense mix of grapefruit, saffron, and leather.
For Women:
- Malligai – Notes of jasmine, black pepper, and sandalwood.
- Thangam – A refreshing scent with lemon, peony, and patchouli.
Talking about the partnership, Ishit Jethwa, Founder, Ludic, said: “It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.”
He further added, “The capsule is a tribute to CSK through and through, featuring the franchise’s bold yellow. We hope fans love it! With multiple drops planned and engaging activities across online and offline mediums, there’s plenty for the fandom to be excited about this season.”
While Ludic has built its reputation as a footwear-first lifestyle brand, this collaboration helps establish its credibility in the broader lifestyle segment. The launch of a premium fragrance line alongside the footwear collection positions Ludic as a brand that understands and celebrates India’s evolving fashion and lifestyle preferences.
The CSK x Ludic capsule is available on:
*Ludic’s official website
*E-commerce platforms
*CSK’s digital store
*Select multi-brand retail stores
*Exclusive Ludic kiosks at all CSK home games at Chepauk Stadium
