LS Digital appointed Vishal Sharma as the new Deputy VP of Media Buying and Trading. With over 18 years of experience, he brings expertise in buying, trading, vendor management, digital marketing, performance marketing strategy, and branding planning, enhancing LS Digital’s Media Buying division.
Prior to LS Digital, Vishal spent eight years at GroupM India Private Limited, where he held various roles in media partnerships. Prior to that, he was at Netcore Solutions Pvt Ltd, launching the “Affiliate Program” business division.
In these 18-years Vishal has managed and provided services to Aditya Birla Group, ICICI Lombard, Bajaj Finser, Booking.com, Hotstar, Gpay, P&G, Mercedes Benz, UTI MF, Tata Motors, Dell, and among many others in multiple genres.
Commenting on Vishal’s appointment, Maanesh Vasudeo, Leadership Team at LS Digital, “At LS Digital, we recognize the ever-evolving landscape of media buying and the transformative impact it can have on businesses across industries. As we propel towards a landscape of digital marketing transformation (DMT), omnichannel presence and consistency, it is essential for us to continually integrate media and marketing practices to offer tailored solutions to our partners.” This being Vishal’s second stint at LS Digital, Maanesh further added, “Vishal in his earlier role at LS Digital was responsible for pre-sales, media planning and execution. In these years, I have seen Vishal grow as a professional and his strength in media buying will further help LS Digital’s ambitious global growth plans.”
Expressing his thoughts on his appointment, Vishal shared, “I am thrilled to be back at LS Digital, known for pioneering strategies that encompass the entire consumer journey through the DMT framework. In today’s dynamic media and branding landscape, it is crucial to meet the evolving expectations of the new-digital-native audience.” Commenting on specific requirements of the brands today, Vishal further said, “Understanding the client’s requirement which is not always about the best price but about the best buying metrics and right channel mix to drive best outcomes. I look forward to contributing to LS Digital’s tradition of delivering impactful solutions tailored to modern brands and audiences.“
Vishal’s extensive experience and proven track record in digital media buying & trading, performance marketing and being part of the strategy team, will bring a fresh perspective to LS Digital’s zeal to innovate. His ability to navigate the complexities of the digital landscape and craft innovative solutions will be instrumental in helping LS Digital’s clients achieve their goals.
Vishal will be responsible for the growth of Non-Biddable Media; branding and performance partnership solutions, building trading strength and brand planning for brand subscribing to media services and help build trust in the minds of the clients.
This appointment is part of LS Digital growth strategy of strengthening its leadership by hiring best in the industry and become a global leader in Digital Marketing Transformation space.
