Mumbai: Natural beauty care company Lotus Herbals has unveiled a new campaign with its brand ambassador Jacqueline Fernandez, for its White Glow Vitamin C Gold Radiance Serum. The TVC will be aired on national and regional channels as well as digital and social media platforms.
The brand will run the TVC on what GEC channels and Mega Impact properties. Targeting a wider audience the TVC will be aired across regional channels and shows. The campaign will also run on the brands social media platforms including Facebook, Instagram and YouTube as well as the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters across Modern trade formats and Retail channels and the aim will be to get maximum brand visibility.
The new TVC revolves around the newly launched Lotus Herbals White Glow Vitamin C Gold Radiance Serum, which is formulated with powerful ingredients like Kakadu Plum, Yuzu Lemon, and pure gold leaves. This serum is designed to tackle dark spots resulting in glowing skin. The objective of the campaign is to educate the consumer that, this Serum, revolutionises your daily skincare routine with the Power of 100x* More Vitamin C and gives the skin unmatched radiance.
The TVC begins with Fernandez in a typical office scenario, where her spotless and radiant skin catches the attention of a colleague. She lets the colleague in on her secret for glowing skin, through a playful yet smart interaction. She emphasises that Lotus White Glow Vitamin C Gold Serum is an innovative serum with 100 x more vitamin c and pure gold leaves which reduces dark spots, makes skin smooth and gives a glow. The TVC concludes with her highlighting her trust and endorsement for the product.
Nitin Passi, Chairman and Managing Director, Lotus Herbals, says “We at Lotus are excited to unveil the revolutionary Lotus White Glow Vitamin C Gold Serum, showcasing our commitment to clean and transformative beauty solutions. Infused with potent ingredients like Kakadu Plum and Yuzu Lemon and luxurious pure gold leaves, this serum is a daily essential for achieving radiant skin effortlessly.”
Fernandez elaborates, “I’m thrilled to endorse the Lotus White Glow Vitamin C Gold Radiance Serum. It’s not just skincare; it’s a luxurious indulgence. With 100x more Vitamin C and gold leaves, it’s an elixir for luminous skin. I encourage you to embrace this serum and make it an essential part of your morning and evening skincare ritual for visible results that leave a lasting impression.”
