Crosshairs Communication secured the PR mandate for L’Occitane en Provence in India, a renowned French Luxury skincare brand known for its wide range of skincare, body care, and fragrance products loved by enthusiasts globally.
Crosshairs will craft and manage the brand’s launch, messaging, and nationwide communication, while a team of experts with 10+ years’ experience in luxury beauty, lifestyle, and fashion will handle the PR mandate. The brand, embodying creativity and sustainability, reflects Olivier Bausan’s vision of natural beauty products using plant power and sustainably sourced ingredients from the Provence region, demonstrating authenticity and environmental responsibility.
Stuti Jalan, Founder & Managing Director of Crosshairs Communication, said “Crosshairs Communication is thrilled to partner with L’Occitane. We have a team of experts who outline expertise in infinite passion for what we do, groundbreaking ideas and desire to craft compelling narratives and innovative campaigns that resonate with the audiences. Our aim is to solidify brand’s position as a trailblazer in the beauty landscape, setting new standards of innovation, quality and consumer trust.”
