L&K Saatchi & Saatchi has bagged the creative mandate of Goodricke Group Ltd, one of the largest tea producers in India.
The agency won the business on the back of a keenly contested multi-agency pitch and will manage the full-service creative mandate for a range of products from the company under multiple categories.
Commenting on the partnership, P.T. Krishnan, VP & Head Consumer Division, Goodricke Group said, “Goodricke is a brand steeped in legacy. We wanted to collaborate with a name that’s just as rich in legacy and found the right match in L&K Saatchi & Saatchi. With excellent category knowledge and the zeal to do work that knows no bounds, we believe this partnership will bear many fruits in the days to come.”
![Atin Wahal](https://www.medianews4u.com/wp-content/uploads/2021/05/Atin-Wahal.jpg)
Sharing his views on the win and the new partnership, Atin Wahal, EVP-North & East, L&K Saatchi & Saatchi said, “Tea as a category is one we are extremely familiar with, having worked extensively on this category. Goodricke is a name that resonates across India, and with such a vast product portfolio, I believe we have every scope to do some really enriching work and help the brand not just shine, but carve a unique niche in the marketplace.”