Vicks Cough Drops has launched an Indian Sign Language version of the #VicksKholIndiaBol Cheer Anthem in collaboration with ‘India Signing Hands’ – an organisation dedicated to promoting education, awareness, and accessibility for the deaf community in India.
Earlier this month, Vicks Cough Drops had joined hands with cricketer Yuvraj Singh to unveil its #VicksKholIndiaBol cheer anthem for the ICC Men’s World Cup – Aawazon ki hai zimmedari, aawaz hai yeh sab pe bhaari.
The film in collaboration with India Signing Hands features fans from the community and Yuvraj Singh grooving to the lyrics using the Indian Sign Language.
Sahil Sethi, Category Leader – Personal Healthcare, P&G India, said, “Our #VicksKholIndiaBol anthem in collaboration with Yuvraj Singh aims to inspire millions to cheer aloud with a khich khich-free voice and support their team this cricket season with a josh like never before. Towards ensuring that no cheer goes unheard, we are delighted to launch a special
version of this anthem in Indian Sign Language in collaboration with India Signing Hands for the 6.3 crore hearing-impaired cricket fans. Directed, performed, and edited by enthusiastic members of the hearing-impaired community from India Signing Hands, in collaboration with Vicks India, the sign language version brings together this special community of fans in cheering through their gestures, and celebrating their passion for the game.”
Alok Kejriwal, Founder & CEO – India Signing Hands, said, “It’s crucial to recognise that the individuals of the deaf community possess extraordinary talents, just like anyone else. However, due to the physical constraints, they often find themselves and their voices hidden from the larger narrative of the society. Vicks has been a household brand for many of us, and we were so excited to be approached by Vicks Cough Drops to create this fun anthem in Indian Sign language to enable the deaf to also join in to cheer during this cricket season. The experience was incredibly moving. The participants, who often struggle to express themselves, found their voices through the anthem. They felt empowered, and the recording process became a memorable journey for many, filled with emotion and joy. We applaud Vicks Cough Drops for this inclusive effort and thank Yuvraj for his enthusiastic support.”
“I enjoyed learning and performing the #VicksKholIndiaBol anthem in Indian Sign Language. I thank Vicks and India Signing hands for this opportunity to connect with this very special community of cricket fans,” said Singh.
Also read: Vicks Cough Drops promises to power loudest cheers for India
Feedback: [email protected]
