- Google wins in ‘Telecom, Technology & Logistics’, while Colgate-Palmolive in ‘Personal Care’ categories respectively
- Ogilvy wins 4, Moonshot fetch 3 awards in multiple categories.
- RedBus bags the Travel, Tourism and Hospitality segment.
- EssenceMediacom & Wavemaker win three trophies each; while Havas Media, Madison Media, Mindshare & IPG Mediabrands take home two each.
- St. Jude India ChildCare Centres & Urban Company were joint winners in the ‘Voice of Change’ category
Mumbai: The 9th edition of the prestigious IndIAA Awards presented by the India Chapter of International Advertising Association saw the finest minds of advertising converge to celebrate creativity and excellence in the industry.
OPEN was the Associate Partner, while Teads, Mobligent Media Pvt Ltd, The Indian Express, Dinamalar and Bobble AI were Supporting Partners for the illustrious event.
An annual endeavor to identify, encourage and honor storytelling at its unique and creative best, the IndIAA Awards 2024 once again set the benchmark for unearthing stellar campaigns from the advertising industry’s finest.
Spread across 19 different segments and categories, more than 15 agencies were rewarded for their bold ideas, fresh concepts and gripping content during the event.
Chosen from a select list of more than 300 nominees, the year’s awards saw a tough fight in many categories, with judges also awarding joint awards in one special segment.
Creative agencies like Ogilvy fetched 4 trophies, while Moonshot fetched 3. Other agencies to win were MullenLowe Lintas, tgthr, Talented, Manja, Enormous Brands, Toaster, BBH India, The Script Room, Havas Media and McCann Worldgroup.
On the brand side, Colgate-Palmolive snagged an award in the ‘Personal Care’ category, while Swiggy won in the ‘Online Classifieds, Commerce and Services’ segment.
Google fetched a trophy for its ‘Dhoondenge Toh Milega’ campaign, while TVS Motor Company won an award for its ‘Protect Little Riders’ campaign.
IndIAA Awards’ ‘Voice of Change’ category saw two joint winners take home the trophy as Ogilvy and Talented shared the coveted trophy.
‘Tempest Advertising’ was honored with the esteemed IAA Cause Related Award for their compelling and transformative Awareness Campaign on Autism.
IAA IndIAA Awards Chairman, Abhishek Karnani said, “This is the 9th edition of the IAA IndIAA Awards, an unique creative award show that recognizes advertising excellence. The esteemed presence of the country’s top marketers, creative agencies, media agencies, production houses, PR agencies and industry leaders here tonight is a testament to the significance of this occasion.
Unlike traditional award shows, the IndIAA Awards do not rely on entries. Instead, the work has to speak for itself, just as it speaks to the consumers it aims to persuade. Another distinguishing feature of the IndIAA Awards is that the judging is carried out by senior marketers who own and invest in the brands. This brings a valuable perspective from those who truly understand the challenges and objectives of effective advertising. As we gather to recognize the best from July 2023 to June 2024, let’s also celebrate IAA’s unwavering commitment to demonstrating how creativity can be a force for good.”
Rohit Jawa, Jury Chairman, and CEO & Managing Director, Hindustan Unilever Limited, said, “As we celebrate the ninth year of this remarkable event, I am truly honored to have served on the jury. The IndIAA Awards continue to stand out for their commitment to recognizing campaigns that genuinely impact consumers. Today’s marketing landscape is brimming with dynamic and fresh creative thinking, and it’s inspiring to see how big ideas and storytelling drive not only commercial success but also cultural influence.”
PFA the complete winners list
Category |
AUTOMOTIVES & ACCESSORIES
Gulf Oil | Pride | Insta Pick Up Client : Gulf Oil Creative Agency: DDB Mudra |
BANKING AND FINANCE
CRED | Favour | Upgrade To CRED UPI Client : CRED Creative Agency: Moonshot |
CONSUMER DURABLES & UTILITIES
Samsonite | Tested Like Samsonite (2024) Client : Samsonite India Creative Agency: Social Beat Media Agency : IPG Mediabrands India |
CONSUMER ELECTRONICS
Fire-Boltt | Gale Toh Mil Client : Boltt (Savex Technologies) Creative Agency: Moonshot Media Agency : EssenceMediacom |
CORPORATE (Joint Winners in this category) |
TVS Motor Company | Protect Little Riders
Client : TVS Motor Company Creative Agency: MullenLowe Lintas Group Media Agency : Motivator |
DailyHunt | Elections | One Vote
Client : DailyHunt (VerSe Innovation) Creative Agency: What’s Your Problem Media Agency : EssenceMediacom |
EDUCATION & LEARNING
Henry Harvin | Upskilling Courses | Stuck In The Wrong Job? Client : Henry Harvin Education Creative Agency: Inhouse Media Agency : Henry Harvin Pvt Ltd |
ENTERTAINMENT & MEDIA, GAMING
Prime Video | Everyone Is Talking Prime | Tripathy | Bajpayee Client : Prime Video India Creative Agency: Manja Media Agency : IPG Mediabrands India |
FASHION & ACCESSORIES
CaratLane | Postcards | Khul Ke Karo Express Client : CaratLane Creative Agency: BBH India Media Agency : Madison Media |
FOOD & BEVERAGES – (Joint Winners in this category) |
Brooke Bond Red Label | Swad Apnepan Ka | Train
Client: Hindustan Unilever Ltd Creative Agency: Ogilvy Media Agency : Mindshare |
Lahori Zeera | Har Koi Peera Lahori Zeera
Client : Lahori Zeera Creative Agency: Enormous Brands Media Agency : Scribbles |
Home Care Essentials, Misc. Home Goods & Stationery
Harpic | Loocator Client : Reckitt Creative Agency: tgthr Media Agency : Wavemaker |
Home Decor, Infra & Fittings
Fevicol | Jugalbandhi Client : Pidilite Creative Agency : Ogilvy India Media Agency : Madison Media |
INSURANCE
PhonePe | Stop Running Away | Monthly Premium Client : PhonePe Creative Agency : The Script Room |
Online Classifieds, Commerce & Services
Swiggy | Gulab Jamun Uncle Returns | Right On Time Client : Swiggy Media Agency : Havas Media India |
PERSONAL CARE
Colgate MaxFresh | Neend Bagao Taazgi Jagao Client : Colgate-Palmolive (India) Ltd Creative Agency : Ogilvy India Media Agency : Wavemaker |
Pharma Hygiene & Wellness
Bold Care | #TakeBoldCareOfHer Client : Bold Care Creative Agency : Moonshot |
Real Estate & Related
Housing.com | Housing Assist | Parr Se Perfect (2024) Client : Housing.com Creative Agency : McCann Worldgroup Media Agency : Havas Media India |
Telecom, Technology & Logistics
Google | Dhoondenge Toh Milega Client : Google Creative Agency : Toaster Media Agency : EssenceMediacom |
Travel, Tourism & Hospitality
redBus | Yeh Time Pass Skip Karo Client : RedBus Creative Agency : Leo Burnett India Media Agency: Wavemaker |
Voice of Change – (Joint Winners in this category) |
St. Jude India ChildCare Centres | The Impossible Choice
Client: St. Jude India ChildCare Centres Creative Agency: Ogilvy India Media Agency : Mindshare |
Urban Company | Chhoti Soch, Bada Kaam
Client : Urban Company Creative Agency: Talented |