Saturday, December 13, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Lara Dutta makes her TV debut as anchor for “Miss Diva Universe” on “Zee Cafe”

by MN4U Bureau
September 19, 2014
in Marketing
Reading Time: 2 mins read
A A

Share Share ShareShare

Mumbai : The Yamaha Fascino Miss Diva Universe 2014 pageant gets more spectacular, more glamorous and a lot more competitive as it turns over a new leaf as a TV series.

The pageant will now be held as a docu-series to be aired on Zee Cafe, and this year, it will have nine nail-biting episodes, which will see 15 finalists give it their all. Each episode will see the girls prove their mettle on tasks set by celebrity judges, who will test them on different attributes. Full of twists and turns, surprise tasks and innovative challenges, every episode will end in elimination, with three divas being crowned in the finale.

The pageant is no longer about beauty alone. It’s about a diva who has all the attributes to make her a complete winner. Once crowned, she will represent India at the Miss Universe pageant. The exciting new format also features a mentor, aptly christened ‘D’.

Taking over the onus of guiding them and ensuring India makes a mark on the global platform is the charismatic Lara Dutta, who experienced the same journey before she was crowned Miss Universe 2000. Lara says, “When Priyanka Chopra, Dia Mirza and I won titles in 2000, India was the pioneer in how a pageant should be conducted. With this new format, we want to replicate that international success. Having been a Miss Universe, I know that life and I’m excited to share it with the girls. The TV series gives the audience a chance to get to know the girls. The eliminations are heart-breaking, but we have to find a winner.”

Talking about the role of ‘D’, she says, “Any girl who has wanted to win a pageant has always looked up to past winners. Through all this, ‘D’ is going to be a mentor, friend, sister and someone who will find out if they have the requisite qualities to represent India internationally. The goal is to help them realise their strengths and to make this a platform where we encourage more talent to participate. If we are able to produce an international winner, it will be the icing on the cake.” 

RECENT POSTS

PKL and JioStar felicitate Indian Women’s Kabaddi Team after World Cup triumph
Marketing

PKL and JioStar felicitate Indian Women’s Kabaddi Team after World Cup triumph

December 13, 2025
0

Mumbai: The Pro Kabaddi League (PKL) and JioStar on Friday felicitated the Indian women’s kabaddi team following their victorious campaign...

Read moreDetails
Nykaa Cosmetics collaborates with Naagin to launch spicy lip plumping gloss
Marketing

Nykaa Cosmetics collaborates with Naagin to launch spicy lip plumping gloss

December 13, 2025
0

Mumbai: Nykaa Cosmetics has partnered with India’s popular hot sauce brand Naagin to launch the Nykaa Cosmetics X Naagin Lip...

Read moreDetails
UP Warriorz join hands with Joy Personal Care to promote confidence and wellbeing
Marketing

UP Warriorz join hands with Joy Personal Care to promote confidence and wellbeing

December 12, 2025
0

Mumbai: Capri Sports–owned UP Warriorz has partnered with Joy Personal Care, the leading Indian skincare brand under RSH Global, marking...

Read moreDetails
Thomas Cook India launches AI-powered Digital Avatar TACY as Brand Ambassador and Travel Assistant
Marketing

Thomas Cook India launches AI-powered Digital Avatar TACY as Brand Ambassador and Travel Assistant

December 12, 2025
0

Mumbai: Thomas Cook (India) Limited, India’s leading omnichannel travel services company, has unveiled TACY, its AI-generated digital brand ambassador and...

Read moreDetails
Britannia Milk Bikis launches Special Edition Superstar biscuit for an elevated Adengappa experience
Marketing

Britannia Milk Bikis launches Special Edition Superstar biscuit for an elevated Adengappa experience

December 12, 2025
0

Mumbai: Building on the strong consumer response to Adengappa Kadhaigal 2.0, Britannia Milk Bikis has introduced a Special Edition Superstar...

Read moreDetails
Uttar Pradesh Kabaddi League to gain access to 900+ branding sites across PVR INOX in India
Marketing

Uttar Pradesh Kabaddi League to gain access to 900+ branding sites across PVR INOX in India

December 12, 2025
0

MUMBAI: Uttar Pradesh Kabaddi League (UPKL) has onboarded Screenox as its Cinema Partner. As a part of this partnership, UPKL...

Read moreDetails

LATEST NEWS

EatSure launches ‘Meri Marzi’ December campaign with cross-brand Buy-One-Get-One-Free offers

EatSure launches ‘Meri Marzi’ December campaign with cross-brand Buy-One-Get-One-Free offers

December 13, 2025
Cumin Co partners with Chef Pooja Dhingra to enter bakeware segment with India’s first 100% toxin-free collection

Cumin Co partners with Chef Pooja Dhingra to enter bakeware segment with India’s first 100% toxin-free collection

December 13, 2025

ANALYSIS

LS Digital introduces DigiVerse 2.0, a transformative marketing solution.
Analysis

India’s AI-native future requires a careful balance between hyper-personalisation ambition and regulatory responsibility: LS Digital’s report

December 10, 2025
0

MUMBAI: LS Digital, a leading independent Digital Business Transformation (DBT) company, has released an analysis on the state of AI...

PEOPLE

GlobalLogic strengthens executive team to accelerate AI-led transformation
People

GlobalLogic strengthens executive team to accelerate AI-led transformation

December 12, 2025
0

New Delhi: GlobalLogic Inc., a Hitachi Group Company and leader in digital engineering, has announced key leadership transitions and promotions...

MARKETING

PKL and JioStar felicitate Indian Women’s Kabaddi Team after World Cup triumph
Marketing

PKL and JioStar felicitate Indian Women’s Kabaddi Team after World Cup triumph

December 13, 2025
0

Mumbai: The Pro Kabaddi League (PKL) and JioStar on Friday felicitated the Indian women’s kabaddi team following their victorious campaign...

Subscribe to Newsletters

ADVERTISING

Shailja Varghese Steps Down as Omnicom Media Group India’s Chief Content Officer Amid Industry Shifts
Advertising

Shailja Varghese Steps Down as Omnicom Media Group India’s Chief Content Officer Amid Industry Shifts

December 12, 2025
0

Mumbai: Omnicom Media Group India’s Chief Content Officer, Shailja Varghese, has exited the organisation, marking one of the first senior-level...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

The Age of AI Browsers: Will Atlas, Perplexity, and Gemini Redefine SEO & Discovery?
Authors Corner

The Age of AI Browsers: Will Atlas, Perplexity, and Gemini Redefine SEO & Discovery?

December 12, 2025
0

These are the times when you get up in the morning and half of your world changes, at least digitally....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Ageas Federal Life Insurance refreshes brand identity with Glassbox and Pollinate Labs

Ageas Federal Life Insurance refreshes brand identity with Glassbox and Pollinate Labs

December 13, 2025
EatSure launches ‘Meri Marzi’ December campaign with cross-brand Buy-One-Get-One-Free offers

EatSure launches ‘Meri Marzi’ December campaign with cross-brand Buy-One-Get-One-Free offers

December 13, 2025
Cumin Co partners with Chef Pooja Dhingra to enter bakeware segment with India’s first 100% toxin-free collection

Cumin Co partners with Chef Pooja Dhingra to enter bakeware segment with India’s first 100% toxin-free collection

December 13, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.