New Delhi: Laneige, a Korean skincare brand, has launched at Sephora India, celebrating at Nexus Select CityWalk in New Delhi with industry influencers, brand fans, and media.
The event introduced Laneige’s hydration favorites now at Sephora India, expanding its presence online and offline across India. It showcased the new Lip Balms & Mini Lip Sleeping Mask, highlighting Laneige’s range that keeps skin hydrated and healthy.
At the event, guests enjoyed a menu reflecting the Brand’s identity, a charm station, and skincare-themed crossword games. Winners received personalized tumblers, promoting the theme of hydration.
At the event, Paul Lee, Country Head, Amore Pacific India, said, “The event at the Sephora store in Saket was an invigorating experience! Laneige has launched its products in Sephora’s physical & online store for the first time as part of its omni channel expansion strategy. As we continue to expand our offline reach through multi-brand outlets, we aim to complement our strong online presence and provide customers with multiple touchpoints to experience the essence of Laneige.”
Mini Sood Banerjee, Assistant Director and Head of Marketing at Amore Pacific India said, “We are thrilled with the debut of Laneige Skin Superheroes at Sephora. Sephora is one of the favorite shopping spots for the beauty enthusiast & our presence here will allow us to engage with customers in new and innovative ways, and we can’t wait to see the impact. We’re grateful to all the attendees for joining us today. The energy at the event was electric, with skincare lovers eager to try Laneige’s products and experience expert skincare advice. We’re committed to continuing this momentum, and making Laneige the leader in the industry”.
Laneige’s innovative skincare and lip care products, now available at Sephora, empower everyone to achieve radiant and healthy skin.
Sally Lee, Brand General Manager of Laneige India said, “Its exciting to see the response we have received for Laneige in last 5 years. We are thrilled to announce that Laneige is now available at Sephora! This achievement is only possible because of the support from people who love our products and have made us successful. Laneige offers unique products for Indian consumers to experience, and we aim to connect with a broader audience interested in exploring these skincare offerings.”
