New Delhi: Krafton, Inc., the South Korean video game developer, today unveiled its latest digital campaign for Battlegrounds Mobile India featuring Rajkummar Rao. The campaign follows the journey of Rajkummar Rao as he discovers BGMI’s fun gameplay for the first time and forms a squad with his group of friends.
The campaign invites new players to the game and encourages them to gather their squads and experience the thrill of teamwork and winning the chicken dinner.
Commenting on the latest campaign, Minu Lee, Head of Battlegrounds Mobile India said, “Our community is deeply important to us, and our efforts have always been to create an enjoyable, and diverse gaming experience for players in India. Through this campaign we wanted to invite new players to the game and showcase how everyone can find their squads within BGMI. With our 2022 BGMI tournaments underway, this campaign encourages players to embrace their inner gamers, and gear up for an exciting year ahead.”