Kia Sonet has released its campaign taking on the idea of ‘Wild by Design’. The campaign has been conceptualised by Innocean India.
With the ad film, the Sonet aims to connect with the next generation of car buyers, those who like to live outside the conventional territory. The TVC takes the audience on a journey
through an everyday scenario – a date – but turns it into a hunt. It is a nod to the confidence and attitude of today’s buyers.
Vijay Simha Vellanki, Executive Creative Director, Innocean India, said, “A car launch is always an opportunity to play with the audience. The new Sonet’s campaign is a continuation of Kia’s legacy of not making car ads, but ads that entertain & engage. ‘The Hunt’ takes you on a mysterious hunt for a seemingly wild being. Executed in an urban thriller style, the film is a true reflection of the iconic Kia Sonet and its core audience.”
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