Some things in life shouldn’t be understood, just loved. And KFC India took just that thought for their latest campaign for the recently introduced all chicken, no bun Double Down Burger. With a spin on the concept of ‘Doubles’, KFC’s latest prank video ropes in identical twins to prank customers.
In the first half, ‘Double Trouble in the que’, the twins play one customer waiting for her food. As soon as one’s order is delivered, she takes the tray and leaves, but the other twin comes in asking about her order, leaving people around her confused.
In the second half, ‘Double encounter at the counter’, the twins take on individual roles behind
the counter, with one taking the order and the other serving the customer. Unable to decode this level of multitasking, customers are left wondering how the same person is doing everything at once!
Both pranks end with the message that some things are meant to be enjoyed not understood, just like the KFC Double Down Burger.
https://www.instagram.com/p/Cw7lwjfIuLJ/
The campaign was conceptualised by Blink Digital. The agency has received multiple awards for its work including The Webby Awards, Clio Awards, The One Show, DMA Asia Echo Awards, The FAB Awards, Kyoorius Awards, Abby Awards, Campaign India Digital Crest Awards, IDMA; IAMAI Awards.
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