Singapore: KC Global Media Asia has announced the appointment of Lee-Asha Dukhie as its new Director and Head of Digital Marketing. In this pivotal role, Dukhie will oversee all digital marketing initiatives for the company, working in close collaboration with Serious Media, the company’s marketing agency, to shape and enhance its digital strategy across social media platforms and digital properties.
With a rich background in advertising sales and marketing, both in digital and print media, Dukhie brings a wealth of experience in driving innovative digital campaigns. Her expertise will be vital in expanding KC Global Media’s digital footprint and strengthening its connection with audiences across a range of digital and social platforms. In addition, Dukhie’s degree in psychology will allow her to effectively analyze audience behavior, anticipate market trends, and craft strategies that resonate with viewers on a personal level.
“We’re excited to welcome Lee-Asha to the team,” said George Chien, Co-founder, President, and CEO of KC Global Media. “We spent the past couple of years stabilizing our linear business, and now is the right time to have dedicated resources focusing on our digital and social platforms. Lee-Asha brings a wealth of expertise in digital growth, content strategy, and audience engagement, which will be instrumental in advancing our digital marketing efforts and ensuring our content resonates with the audience in the region. Bottom line, she will ensure we are relevant.”
In addition to the new appointment, KC Global Media is also thrilled to announce the extension of its successful marketing partnership with Serious Media. This strengthened collaboration will play a key role in expanding KC Global Media’s marketing efforts, as the company looks to solidify its global presence and continue to lead the entertainment industry.
“We are also thrilled to extend our successful partnership with Serious Media as we look to expand our marketing efforts,” Chien added. “The addition of a new Director and Head of Digital Marketing, coupled with the strengthened partnership with Serious Media, marks important milestones for KC Global Media as the company continues to enhance its global presence and lead in the entertainment industry.”
