Mumbai: Kalyan Jewellers has welcomed Gudi Padwa with a poignant digital campaign featuring brand ambassador Pooja Sawant. The campaign beautifully encapsulates the essence of new beginnings, prosperity, and enduring bonds that transcend time and distance.
Gudi Padwa is one of the most significant gold-buying muhurats for Maharashtrians, symbolizing prosperity and tradition. The campaign tells a heartfelt story of a mother and daughter, where Pooja expresses her apprehension about stepping into a new phase of life without her mother’s presence. In response, her mother reassures her with a thoughtfully curated Gudi Padwa gift box, featuring festive essentials and a Kalyan Jewellers mangalsutra bracelet — a symbol of love, connection, and enduring support. This cherished piece serves as a reminder that love knows no boundaries, living on through meaningful rituals and treasured heirlooms.
Rooted in tradition yet designed for modern sensibilities, the campaign reflects Kalyan Jewellers’ global ethos — preserving tradition while evolving with contemporary narratives. With an expanding presence worldwide, Kalyan Jewellers ensures that every bride, no matter where she begins her journey, has access to its timeless craftsmanship and trusted jewellery services.
Further reinforcing its commitment to purity and trust, Kalyan Jewellers offers its signature 4-Level Assurance Certificate, ensuring global patrons enjoy benefits such as:
- Purity certification
- Free lifetime maintenance
- Detailed product information
- Transparent exchange and buy-back policies
This seamless customer experience makes Kalyan Jewellers the preferred choice for brides and families across the world.
As the Gudi stands tall, it evokes memories of home, cherished traditions, and the richness of heritage.
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