Joyalukkas has launched its Onam campaign. The campaign film has been conceptualised and directed by Cyril Joseph.
The creative producer was Shibu Anthikad and vocals were by Indian Idol fame Vaishnav Girish, informed an official statement.
The film is set to a lively number, replete with the traditional percussion and featuring celebratory dances. It features a group of elegantly dressed men, women and children revelling in the festivities, replete with pookolams in a traditional Kerala home. The menfolk arrive in a Premier Padmini, while the pictures are clicked with a camera and not mobiles. There are enough windows for the models featured to showcase the brand’s jewellery collections. The brand signs off saying, ‘Ponnin Thiruvonam, Ennum Nallonam’ (Celebrating a golden Onam).
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