Mumbai: Human Mobile Devices (HMD) has announced the renewal of its partnership with renowned actor Jimmy Shergill, extending his role as the brand ambassador for HMD’s feature phone portfolio in India. The decision comes on the heels of the highly successful ‘Khoob Chalega’ campaign, which struck a chord with consumers nationwide.
The collaboration, which initially showcased Jimmy Shergill’s relatable persona and HMD’s commitment to delivering reliable and innovative mobile solutions, will now continue to build on this solid foundation.
Commenting on the renewed association, Ravi Kunwar, CEO and VP – HMD India and APAC, said, “We are delighted to extend our association with Jimmy Shergill. His genuine connection with audiences and credible screen presence has significantly amplified our brand message and innovation story to the masses. His values and appeal perfectly complement Human Mobile Device’s vision of making technology accessible to everyone.”
Expressing his excitement, Jimmy Shergill shared, “My journey with Human Mobile Devices has been great, and our first campaign has been a huge success. I’m excited to continue this relationship. The brand’s commitment to delivering quality and dependability resonates with my own principles. I look forward to being part of HMD’s continued mission.”
The extended partnership will see Jimmy Shergill take center stage in HMD’s upcoming campaigns, promoting its feature phone lineup across multiple platforms. The collaboration underscores HMD’s focus on engaging its target audience with a blend of trust, innovation, and authenticity.
With this continued partnership, Human Mobile Devices and Jimmy Shergill are set to bring more innovative and reliable technology to millions of Indians while strengthening their impact in the mobile phone industry.