Strategic branding consultancy, Jigsaw Brand Consultants, founded by academician turned consultant Rutu Mody Kamdar, has been shortlisted for its remarkable work with Bennett Coleman Pvt. Ltd. and Mankind Pharma at The Transform Awards Asia 2023.
Regarded as the only awards program globally that recognizes best practices in corporate, product, and global brand development work, this year’s shortlist represents an exciting depth and breadth of transformative rebranding and brand development projects.
Jigsaw Brand Consultants, a leading player in the world of brand strategy and design, is delighted to be a part of the esteemed nomination list, which includes the likes of Siegel+Gale, Design Bridge and Partners, YLAB, MetaDesign China Limited, among several others from the Asia Region.
With its holistic and integrative approach, Jigsaw has worked extensively with Bennett Coleman Pvt. Ltd. and Mankind Pharma and has been shortlisted in the following categories for the work done with them in the past year:
Best development of a new brand within an existing brand portfolio: PregaHope & PregaHappy (Mankind Pharma).
Best brand architecture solution: BENNETT, COLEMAN & CO. LTD for Times Professional Learning.
Rutu Mody Kamdar, founder of Jigsaw, says, “It is a true honor to be acknowledged by this year’s Transform judges. At Jigsaw, we take on every challenge that comes our way—digging deep into the brand’s requirements, researching and discovering real insights to provide relevant strategic direction, and finally ensuring the correct brand positioning and identity. We are involved from start to finish through the brand’s journey. It is indeed a proud moment for us to be recognized on a global platform for our work alongside big industry players and other brands.”
Jigsaw is one of the first consultancies in the country to successfully integrate the disciplines of research, strategic brand planning, and design into an integrated practice. Their clients also include the likes of Unilever, Godrej, Tata Consumer, Reliance Retail, J&J, Welspun, Marico, Rustomjee, among several others.
The Transform Asia Awards ceremony will once again take place in Shanghai and will be hosted on 20 November at W Shanghai – The Bund. Every entry into this year’s Transform Awards has been scrupulously examined by its panel of expert judges. The 2023 batch of judges, who were asked to focus particularly on a project’s creativity, innovation, strategic excellence, and implementation, hailed from a wide variety of organizations, including The Coca-Cola Company, Google, and Intel India.
About Rutu Mody-Kamdar:
Rutu’s top-notch academic expertise has helped her build Jigsaw with a difference. With a research-first attitude, Rutu believes in building brands using a holistic, integrated perspective where the brand leads the business and becomes a catalyst for change. Rutu has valuable insights and fresh perspectives to share on consumer behavior, entrepreneurship, research, and more. Apart from this, she enjoys writing, speaking, and teaching. She is also a visiting professor at reputed institutions like NMIMS, IAE Aix University, France, SP Jain School of Global Management. Rutu also writes expert columns, speaks, and teaches at universities in India, France, Germany, and Australia.
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(This information is published from a press release.)
