Mumbai: The highly anticipated Indian Premier League 2025 officially commenced on March 22, 2025, with an electrifying opening match between Royal Challengers Bangalore and Kolkata Knight Riders. As the cricketing spectacle unfolds, several leading brands have seized the opportunity to partner with star teams and players, leveraging the league’s massive popularity for both marketing and engagement.
With the IPL season in full swing, brands are not just focusing on visibility but also on creating meaningful interactions with fans through collaborations with cricket’s biggest icons. From sponsorships to co-branded campaigns, these strategic partnerships are set to enhance the tournament’s commercial appeal while deepening fan engagement.
Minimalist teams up with Rajasthan Royals
Minimalist announces its partnership with Rajasthan Royals as their ‘official Sunscreen Partner’ for IPL 2025 season.
As part of the association, Minimalist will provide its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected during training sessions and matches throughout the tournament. Fans can also expect exciting digital activations, behind-the-scenes skincare routines of players, as the season unfolds.
Euro India Fresh Foods partners with Gujarat Titans
Euro India Fresh Foods, which works in the snack and beverage industry has been named the Official Snacking Partner of the IPL franchise Gujarat Titans. As part of this association, Euro India Fresh Foods will introduce initiatives and giveaways. Cricket enthusiasts can eat chips, namkeens while cheering for Gujarat Titans, and participate in competitions for a chance to win match tickets, Gujarat Titans merchandise.
Manipal Hospitals teams up with Kolkata Knight Riders
Manipal Hospitals in Eastern India partners with Kolkata Knight Riders (KKR) for IPL 2025. A team led by key specialists heads the medical support, deploying over 70 medical professionals including doctors, nurses, and EMTs. 7 ambulances are strategically located for rapid emergency response, supported by in-hospital teams across Manipal’s Kolkata units. The stadium is fully equipped with medical facilities, including Player Medical Room (PMR), Field of Play (FOP) unit, Spectator Medical Rooms, and First Aid Stations.
Royal Challengers Bengaluru partners with Optimum Nutrition
Optimum Nutrition, a leading sports nutrition brand, partners with athletes worldwide for over 35 years, providing the right nutrition. This season, they team up with Royal Challengers Bangalore (RCB) to promote greatness as a journey of consistent effort and wise choices. The campaign “Unlock Your Greatness” highlights the importance of daily striving and proper nutrition for success. RCB’s pursuit of excellence parallels the message of fuelling with quality protein. Together, they advocate for choosing greatness through optimal nutrition. As part of the collaboration, limited edition packs of “Protein Choice of RCB” Gold Standard Whey are launched for a unique sporting experience. The campaign includes digital activations, influencer collaborations, on-ground events, and contests for fans to watch RCB live by participating in an on-pack contest.
Portronics partners with Lucknow Super Giants
Portronics, an Indian electronics brand, partners with Lucknow Super Giants for IPL 2025 as the Official Sponsor, showcasing their commitment to cricket fans and innovative audio products. The collaboration includes prominent branding on LSG jerseys, emphasizing their focus on immersive marketing and enhancing the game’s energy through shared experiences.
boAt associates with Royal Challengers Bengaluru and Gujarat Titans
boAt continues its deep association with sports by partnering once again with T20 teams RCB and GT as their Official Audio & Wearables Partner, aiming to bring fans closer to cricket through cutting-edge technology and top-tier products.
Alstone renews partnership with Royal Challengers Bengaluru
Alstone, an exterior cladding brand, renews collaboration with RCB as Official Cladding Partner for T20 Season 2025, following a successful 2023 partnership. This reaffirms Alstone’s values of high performance, innovation, and excellence aligned with RCB’s ethos. The tagline “Think Cladding, Think Alstone” and campaign “Super Batting, Super Cladding 2.0” highlight the bond between cricket excellence and architectural innovation.
Shalimar Paints teams up with Mumbai Indians
Shalimar Paints partners with Mumbai Indians for the cricket season to enhance brand presence nationwide, particularly in growing Tier 2 and Tier 3 markets. The collaboration merges Shalimar’s vibrancy with Mumbai Indians’ cricket legacy, targeting fan engagement and promoting products through various platforms. This strategic alliance highlights Shalimar Paints’ commitment to excellence and performance, leveraging the sport’s immense popularity in India. Through this partnership, Shalimar aims to expand reach and strengthen consumer connections, emphasizing growth opportunities in emerging markets.
Ecolink associates with Punjab Kings
Signify has announced the partnership of Ecolink with Punjab Kings for the highly anticipated Indian Premier League (IPL) 2025. This collaboration brings together two entities driven by a shared commitment to performance, innovation, and delivering exceptional experiences to the customers and fans.
With the onset of the Indian summer, this partnership perfectly aligns with Ecolink’s upcoming lineup of innovative fan launches. Just as Punjab Kings strives for excellence on the cricket field, Ecolink is determined to breeze into the lives of millions of Indian families through its wide range of reliable and efficient products. This synergy makes the partnership a natural fit. Throughout the IPL 2025 season, Ecolink will enjoy prominent visibility through Punjab Kings’ promotional campaigns, digital activations, and strategic brand placements, apart from being displayed on the back of the players’ helmet and cap.
Lattafa Perfumes teams up with Mumbai Indians
Mumbai Indians, one of the most successful franchises in Indian cricket, proudly announces its partnership with Lattafa Perfumes as its Official Fragrance Partner. This landmark collaboration unites two icons—one from the world of cricket and the other from the prestigious Middle Eastern perfumery—in a first-of-its-kind partnership that will redefine fan engagement, performance, and sensory experiences.
With Mumbai Indians’ unmatched legacy and Lattafa’s expertise in luxury fragrances, this partnership is set to create a unique fusion of sport and scent, bringing fans closer to the game in an immersive way.
The Sleep Company partners with Mumbai Indians
Comfort-tech brand The Sleep Company is the Official ‘Comfort partner’ of Mumbai Indians this IPL. The Sleep Company explains that it is looking to amplify the spirit of the five times IPL champions with the launch of ‘Jam ke soyenge, tabhi toh jam ke dhoyenge’. This campaign championing the power of sleep and recovery in the journey of the five-time IPL champions. The aim is to have fans watch a well-rested and well-slept Mumbai Indians team perform better than ever with The Sleep Company (TSC).
