The pandemic of Covid-19 has forced upon a lot of changes in the consumption behavior of the Indian TV viewing audience. According to BARC India’s viewership data for week 13, English News channels have seen a tremendous growth both in average impressions and reach, in the 22+ M NCCS AB/Megacities, on a week-on-week basis.
India Today garnered 697 MN gross impressions in Wk 15 in the English News genre and is also Number 1 in week 15.
Such numbers come on the back of the brilliant contribution of news channels and strategizing their programming to the country’s fight against Covid-19 by constantly providing news and information about the pandemic and urging its viewers to stay indoors and safe.
