The India Today Group has secured the top position in the News/Information category with a video viewership of 52.5 mn and the highest total time spent of 535 million minutes within the Connected TV viewership segment, according to the latest Comscore VMX Multi-Platform report for March 2023 in India.
As per FICCI- Media & Entertainment Report- May 2023, The Connected TV phenomenon, already at 25 mn+ monthly users, will expand even further. Smart connected TVs will exceed 40 mn (daily active users) by 2025.
An official statement by India Today Group on the achievement read, “In an era where TVs connected to the internet have become increasingly popular for streaming video content, commonly known as Smart TVs or Connected TVs (CTVs), the India Today Group has excelled in capturing the attention of viewers across these platforms. With the rise of smart TVs, hybrid set-top boxes, TV sticks, and other internet-enabled devices, the India Today Group has leveraged this trend to establish its dominance in the Connected TV viewership landscape.”
