InCred Money, a part of the InCred Group, launches campaign with cricketer Rahul Dravid under #InvestConfidentlyinFDs. The campaign highlights Dravid’s integrity and performance, embodying the values that make him India’s ‘Mr. Dependable’.
The campaign, conceptualized by Xebec Communications, captures the essence of why investing in Fixed Deposits through InCred Money is the ideal choice, resonating with the brand’s values and commitment to its customers. The campaign focuses on the incredible opportunity offered by the Fixed Deposits on InCred Money’s platform which offers a blend of ‘High Returns’ and ‘Stability’. Whether planning for the future, a significant purchase, or simply looking to grow wealth, the platform offers the perfect solution.
Vijay Kuppa, CEO of InCred Money, expressed his excitement about the campaign, stating, “Rahul Dravid has a strong resonance with the Indian audience, driven by his illustrious career and admirable qualities. We are excited to have him as the face of our latest campaign, #InvestConfidentlyinFDs, and look forward to a more fulfilling association.”
“Rahul Dravid has always been synonymous with dependability and solidity, so when we were to work with him for InCred Money’s FD campaign, the first thought was to do something predictably serious. However, we decided that it would be interesting to project him in a lighter, funnier and more relatable manner. The idea was to make people smile while creating a lasting impact for the category and brand.” quips Savita Nair, Creative Head at Xebec Communications.
The campaign aims to enhance its brand image and reinforce its commitment to providing exceptional financial solutions to its customers, by targeting both digital and BTL platforms.
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