Adtech platform iCubesWire and online marketplace Meesho have announced a partnership that allows advertisers through the former to reach the latter’s 140 million annual transacting users.
“Advertisers are now presented with an unparalleled social economic demographic options to engage with a diverse and engaged audience using iCubesWire’s audience platform,” infomed a joint statement.
Sahil Chopra, Founder & CEO, iCubesWire, said, “We are truly thrilled to team up with Meesho. Onboarding Meesho will expand the reach of our audience platform and will provide brands unparalleled access to Meesho’s premium user base with unique personas. As we move forward with this partnership, our dedicated team is all set to bring forth a mix of innovative technology-led solutions to offer advertisers unprecedented engagement and reach.”
Prasannna Arunachalam, General Manager – Monetisation, Meesho, added, “This partnership underscores our resolute dedication to diversifying our monetisation strategies. In conjunction with iCubesWire, we aim to create innovative solutions for brands, small businesses and our customers.”
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