HRX, an active lifestyle brand, has been named the official Fan Merchandise partner for four teams in the Indian Premier League.
Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals are the teams that will be wearing HRX manufactured jerseys as part of the partnership.
Pallavi Barman, – Business Head and Fitness Ambassador of HRX, said, “IPL definitely is a perfect integration to have in terms of merchandising, but sports as a whole is something HRX focuses towards and this is the ecosystem that we want to build. While you may have seen HRX being a popular active wear choice for Gully cricket, we are consciously collaborating on sports events like Roots Amateur Cricket league.”
She added, “It’s all about catering to the Indian masses as a whole, as we Indians are extremely passionate about sports.”
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