Himalaya Wellness Company, an Indian wellness brand, recently announced the launch of Himalaya Baby Massage Oil – with Mustard and Coconut. The brand has also launched a digital campaign called ‘Naye Zamaane Ka Traditional Oil’ in three languages. As part of the campaign, the company is working with various e-commerce and social media platforms.
Commenting on the launch, Chakravarthi N.V, Business Head – BabyCare, Himalaya Wellness Company, said, “The Himalaya Indian Heritage series of Baby Massage Oil is inspired by age-old traditional Ayurvedic practices that emphasize the importance of body massage (Abhyanga) in your baby’s daily regimen.
Moreover, millennial parents are increasingly becoming conscious and aware of the ingredients and products they use on their babies. They look for chemically safe products along with giving the right nourishment to their babies. Hence, we believe our new Baby Massage Oil – Mustard and Coconut will resonate with the parents of today. With the launch of this new oil, we want to provide an all-in-one solution to parents with a tidy residue-free option for their babies.”
“Over for 16 years, we have created a product portfolio of over 14 babycare products and reached over millions of customers Pan India. With such new launches, we intend to anchor our presence ‘across India, along with strengthening our position nationally,” he further added.
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