Integrated advertising agency Sociowash has conceptualised and executed a print campaign for Hero Lectro, the e-cycle brand from Hero Cycles.
This campaign aims to position the company’s range of e-cycles as a smarter, greener and more enjoyable alternative for daily commutes, informed an official statement.
The print ads themed “If cars could dream” show how (e)cycles are far more convenient compared to cars. Each ad shows a car parked in or trying to fit into a space where a cycle is usually found – on a balcony, on the pavement and inside an elevator.
Pranav Agarwal, Co-founder, Sociowash, said, “The growing concerns around traffic congestion, pollution, and health issues provided the perfect backdrop for this campaign. Hero Lectro’s e-cycles offer a simple yet effective solution for today’s stressed-out commuters seeking a more sustainable and enjoyable ride. This campaign perfectly encapsulates this sentiment in a unique yet practical manner.”
Rachit Gupta, Head of Marketing, Hero Cycles, said, “Commutes are getting longer, more polluted and stressful with each passing day. Our goal with this campaign is to change how people view their commute by making it effortless, green and enjoyable on an e-cycle.”
The print ads will be seen in automotive and two-wheeler magazines, the statement added.
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