Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are driving a new wave of innovation—enabling brands and agencies to move faster, scale efficiently and deliver measurable business outcomes. These themes took centre stage at the latest Neuron Nights Edition 6 hosted by The Advertising Club Bangalore.
From Automation to Amplification: A New Marketing Reality
Hawky.ai – Intelligence Driving Smarter Decisions
Positioned as an AI-driven marketing intelligence layer, Hawky.ai is helping brands optimise campaigns, track performance and derive actionable insights in real time. By combining data analytics, automation and predictive intelligence, the platform aims to eliminate fragmented decision-making and bring clarity to marketing strategies.
“Marketing has too long been driven by instinct and fragmented data. At Hawky.ai, we’re building the intelligence layer that brings clarity, speed, and precision to every decision marketers make,” said Surender Selvaraj, Co – Founder and Ceo Hawky.ai.
Cheerio AI – Scaling Customer Engagement
Cheerio AI is redefining customer communication with its AI-native, no-code automation platform that integrates engagement across channels such as WhatsApp, Instagram, email, SMS, voice and Messenger. With over 1,200 customers and 5.5 crore messages processed in 2025, the platform is enabling personalised, always-on brand interactions.
“The future of engagement is not campaigns—it’s conversations. Our goal is to help brands move from one-way communication to intelligent, real-time interactions that feel human at scale,” said Nishant Das, Co Founder of Cheerio.
Katha – Bringing Scale to Influencer Marketing
Katha is addressing execution challenges in influencer marketing by enabling large-scale campaign management through its network of over 10,500 creators, reaching more than 500 million users. The platform manages creator discovery, coordination and reporting, allowing agencies to scale campaigns with consistency.
“Influencer marketing doesn’t fail because of ideas—it fails in execution. Katha exists to ensure agencies can scale creator-led campaigns with the same confidence as traditional media,” said Ishan Mohammed, Co founder and Ceo Katha.
Neuron Nights and similar forums continue to highlight the convergence of technology, creativity and execution as the future of marketing. The emergence of integrated platforms like Hawky.ai, Cheerio AI and Katha signals a shift from fragmented approaches to unified ecosystems delivering intelligence, automation and scale.
“We’re building the Ad Club into a platform that listens to the new, not just celebrates the established – where emerging firms get the visibility they deserve and collaborations are designed to be genuinely win-win. This is the era of independent and smaller agencies, and our role through the Neuron Nights platform is to give them a stage to showcase their capabilities and be heard by the right people. If you’re building something meaningful, this is your space – come join the club, show up, and make it count for yourself and your company”, said Laeeq Ali, President – Advertising Club Bangalore, and Co-founder Director, Origami Creative Concepts and Bloombox Brand Engineers.
