Haldiram’s has launched a new campaign titled “Haldiram’s Pack Kiya Kya?” (Did you pack Haldiram’s) that caters to people who crave homemade comfort food while on long summer vacations or business trips.
The campaign encourages consumers to carry their favorite Ready-to-Eat (RTE) food packets from Haldiram’s to enjoy a taste of home even when away. Haldiram’s offers a variety of RTE food options, including curries like Dal Makhani, combos like Rajma & Rice, and instant cups like Poha and Upma.
Divya Batra, Head of Marketing at Haldiram’s spoke about the launch of the “Haldiram’s Pack Kiya Kya?” campaign, saying, “Haldiram’s is an integral part of every household, serving as a staple brand for dry snacks and instant foods. Understanding the emotional connection that the Indian masses share with Haldiram’s on every occasion, we wanted to ensure that they never miss out on our astounding flavors, even when they are away from home. That’s why we encourage them to carry their favorite RTE foods from Haldiram’s by simply asking them, ‘Haldiram’s Pack Kiya Kya?'”
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