Mumbai: Haldiram’s has launched its wheat menu. Featuring wheat-based dishes, the new menu focusses on diversity and catering to varied taste preferences. The new menu is launched with the ‘Ab Sab Khayenge’ campaign, encouraging everyone to relish the flavours of Indian food with the nutritional benefits of wheat. The wheat menu is available at Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli outlets.
It offers meals that look to highlight the adaptability of wheat. Options on the wheat menu include Chole Bhature, Pav Bhaji, Batata Vada, PaniPuri, and two varieties of wheat bread sandwiches which are Corn and Spinach, and Paneer Tikka.
Neeraj Agrawal, director Haldiram’s Foods International said, “We are excited to present our Wheat Menu, which demonstrates our dedication to providing a variety of wholesome menu selections. Good food should be enjoyed by everyone, and we are thrilled to provide this experience to our guests with our ‘Ab Sab Khayenge’ campaign.”
Haldiram’s has been operational for decades, offering snacks and sweets/mithai. The brand added that it strives to honour tradition while evolving to meet changing consumer preferences.