Communications agency Grapes has announced that it has won the digital mandate of AcneStar, an anti-inflammatory and antibacterial gel and face wash from Mankind Pharma.
The client will be handled by the agency’s New Delhi office.
Grapes will be responsible for digital strategy and planning including content, digital marketing, social media, SEO and ORM, besides paid media services.
Joy Chatterjee, Associate Vice President – Sales & Marketing, Mankind Pharma, said, “We are delighted to have Grapes on board as the digital AOR partner for AcneStar. Grapes demonstrated a deep understanding of our brand’s essence and presented compelling ideas that align seamlessly with our brand vision. With their extensive experience and creative skill, we are confident that this partnership will play a pivotal role in further elevating AcneStar’s brand positioning.”
Shradha Agarwal, Co-Founder & CEO, Grapes, added, “Grapes is happy and honoured to have been given the responsibility of managing AcneStar’s digital mandate. We are dedicated to launching effective and cutting-edge campaigns that connect with the target market and increase brand engagement. We anticipate reaching new success milestones with AcneStar and Mankind Pharma.”
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