Mumbai: Gozoop Group, an independent marketing group has bagged Social Media and Online Reputation Management mandate for the men’s comfort wear and innerwear – XYXX.
As part of the mandate, Gozoop Group will be handling social media management duties as well as online reputation, customer support management for the brand. The team is responsible for building communities and recognition for the brand through social media with impactful creative assets.
Sonal Rai, Chief Marketing Officer, XYXX Apparels shares, “We believe that a brand’s communication strategy and digital initiatives need to share a common vision and voice across all platforms. Trusting Gozoop Group’s expertise, approach and experience in the digital world, we are ecstatic to have them as our digital agency.”
Commenting on the win, Samrat Bedi, CEO (India), Gozoop Group says, “We are delighted to be partnering with a very collaborative and encouraging client on this fast growing comfort wear brand. XYXX’s brand ambitions are exciting and challenging — just the kind of mandate that we love taking up at Gozoop.”
