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MediaNews4U.com
Home Mobile/Digital

Google’s halt on Pay-to-Play skill games on the Play Store highlights the urgent call for ex-ante antitrust regulations: Roland Landers

by MN4U Bureau
June 26, 2024
in Mobile/Digital
Reading Time: 2 mins read
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Mumbai: Roland Landers CEO All India Gaming Federation (AIGF) has said that Google’s arbitrary decision to pause the expansion of Pay-to-Play skill games on the Play Store, gatekeeping gaming apps, and picking market winners reinforces the immediate need for ex-ante antitrust regulations.

He said that AIGF has been at the forefront, advocating for ex-ante regulations since the Parliamentary Standing Committee on Finance first examined the issue of Anti-Competitive Practices by Big Tech Companies.

“We look forward to working with the broader Indian startup ecosystem and engaging with the Government on this issue.

“AIGF has always advocated for a fair and open market that provides equitable opportunities for everyone. In this market, consumers decide who wins and who loses, not private entities, and we will continue to fight for the same.

“We are highly disappointed by Google’s arbitrary and anti-competitive decision, primarily affecting pay to play games’ smaller developers and distributors. As the oldest and largest representative body, of online gaming in India, we were the first to welcome Google’s progressive pilot program to allow Pay to Play skill games on the Play Store. While we were initially concerned Google’s decision to limit the pilot to certain games, we understood that, as an early initiative, it would eventually be expanded to include all Pay to Play skill games.

“To Google’s credit, they extensively engaged with the industry over the past year and announced earlier this year that they would onboard all skill based Pay to Play skill games. Given that the Google Play Store conservatively holds 90% of the app distribution market, it exerts tremendous control over the Indian mobile market and is a ‘must-have’. In this context, not having an inclusive policy and discriminating are forms of gate keeping and market distortion. A private entity’s disregard for Indian law, encouragement of anti-competitive practices and limitation of user choice are alarming. Their decision grants them unchecked control to pick winners in the market, favouring large companies and preventing small and emerging start ups from effectively competing in this sector.

He added that the AIGF will continue to engage with Google and the hope is that they will work with us to find a quick solution, soon implement the policy and the level playing field, which he noted can go a long way in democratising gaming in this country.

“Additionally, this situation underscores the imminent need for ex-ante competition regulation and the swift implementation of the Digital Competition Bill, and we will continue to push for the same with the Government stakeholders“.

Tags: AIGFGoogle Play StoreRoland Landers

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