Hyderabad: Freedom Healthy Cooking Oils has launched an inspiring new campaign, ‘Your Health Deserves Attention – Start Today with #freedom30minutemovement!’, aimed at encouraging women to prioritize their health and well-being through small, sustainable lifestyle changes. With the constant demands of managing careers, households, and caregiving, women often neglect their own health. This campaign serves as a wake-up call, urging women to make self-care a priority.
The campaign draws attention to concerning statistics from The Lancet Report (2022) on women’s health in India, revealing that:
60% of Indian women do not engage in sufficient physical activity.
1 in 10 women is obese.
Heart disease among women has surged by 300%.
57% of Indian women are unhealthy due to lack of exercise.
These alarming figures emphasize the urgent need for lifestyle changes, particularly dedicating at least 30 minutes a day to physical activity, whether through walking, yoga, stretching, or other heart-healthy exercises. The campaign also urges families to play a supportive role by encouraging the women in their lives to take time for themselves.
As part of this initiative, Freedom Healthy Cooking Oils is championing the #freedom30minutemovement, inspiring women to dedicate just 30 minutes daily to physical activity. The goal is to create a sustainable and achievable fitness habit that seamlessly fits into everyday routines.
P. Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Gemini Edibles & Fats India Ltd., emphasized the importance of prioritizing women’s health: “We have all witnessed the concern women have about everyone’s health in the family, often ignoring their own. The #freedom30minutemovement is designed to encourage women to spend 30 minutes on their own health, just like they care for everyone’s well-being in the family. Freedom Healthy Cooking Oil is committed to supporting women in their journey to better health by providing a cooking oil that promotes heart wellness and ensures a balanced diet. Women deserve to focus on their own health just as much as they do for their families. Please join us in the #freedom30minutemovement for good health.”
Chetan Pimpalkhute, General Manager, Marketing, Gemini Edibles & Fats India Ltd., added: “The Lancet (2022) study is a wake-up call for women to take control of their health through better diet and exercise. At Freedom Healthy Cooking Oils, we believe that your health matters, and we urge women to make themselves a priority today by taking the first step toward better health by joining the #freedom30minutemovement. We encourage women to dedicate just 30 minutes a day to physical activity, eat healthily, and take steps toward a healthier future.”
This campaign is more than just raising awareness—it is a movement that encourages women to take small but powerful steps toward a healthier life. Freedom Healthy Cooking Oils, renowned for its purity and heart-health benefits, supports this initiative by offering products that complement a balanced and active lifestyle.
