GenZ e-commerce brand FREAKINS has collaborated with the GenZ influencer Apoorva Makhija, widely known as The Rebel Kid by launching FREAKINS X APOORVA collection.
The collection is a fusion of youthful exuberance and trendsetting style. Boasting bold patterns, and unconventional designs, this collaboration is a testament to the brand’s commitment to providing GenZ with fashion that resonates with their audacious and free-spirited nature, said the company statement.
Harpreet Kaur, Head of Brand Marketing at FREAKINS, expressed her excitement about the collaboration, stating, “Apoorva Makhija brings an electrifying energy to everything she does, making her the perfect collaborator for FREAKINS. This collection is a manifestation of the chaotic brilliance that defines both Apoorva and our brand. We are thrilled to present this unique line that captures the essence of GenZ in all its unapologetic glory.”
The FREAKINS X APOORVA collection will be available exclusively on the FREAKINS website starting 16th December 2023. Fashion enthusiasts and fans alike can expect a range of statement pieces that embody the rebellious and vibrant spirit of Apoorva Makhija.
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