Mumbai: In a time when content overload is the norm, Foxtale — the homegrown skincare brand known for its consumer-first approach — is breaking through the clutter with a storytelling twist. Its latest campaign is not a video, not a static billboard, but a comic-strip style print ad that’s grabbing eyeballs and hearts alike.
Published in a popular national daily, the illustrated ad cleverly personifies the sun as a blazing, bothersome character who ends up becoming an SPF advocate — delivering both laughs and a powerful skincare message. The comic promotes Foxtale’s Golden Hour Glow Sunscreen SPF 50 PA++++, placing it front and center not just as a product, but as the story’s functional hero. It’s a bold and fresh take on product-led advertising — rooted in relevance, relatability, and humour.
The move taps into a broader creative trend brands are embracing — visual-first narratives that aren’t celebrity-led, but character-driven. Comic strips, with their nostalgic appeal and format flexibility, offer storytelling that is engaging, emotionally resonant, and perfect for summer skincare messaging.
Timed perfectly for the scorching Indian summer, the ad is also a smart example of moment marketing, blending current weather-driven concerns with a uniquely playful creative format. It reinforces how Foxtale doesn’t just follow trends — it builds on them with a deeply customer-focused mindset, turning sunscreen application into a shareable story moment.
By making the product the protagonist, Foxtale continues to champion a distinctive brand voice. Whether through meme-led social media moments or storytelling rooted in everyday skin concerns, the brand consistently proves that good skincare isn’t just about ingredients — it’s about connection.
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