Mumbai: Foxtale has dropped its latest campaign video featuring actor Rohit Saraf, bringing a fresh and charming twist to sun protection awareness—particularly aimed at the younger male audience. Best known for his roles in Mismatched and Ishq Vishk Rebound, Saraf brings his signature charm to the campaign, helping position sunscreen as a daily self-care essential.
The campaign follows Rohit in a relatable pre-date routine—from styling his outfit and donning sunglasses to a comedic touch of over-spritzed perfume. But the most important step in his routine? A generous layer of Foxtale’s Golden Hour Glow Sunscreen. Through humor and subtle storytelling, the campaign reinforces a vital skincare message: sunscreen isn’t just for summer days at the beach—it’s for everyone, every day.
“At Foxtale, we believe skin care should be simple, inclusive, and part of everyday life. This summer, we wanted to reframe sunscreen from a ‘must-do’ to a ‘want-to’—because using sunscreen should feel effortless. Rohit Saraf was the perfect fit – fresh, charming, relatable, and someone who truly connects with our audience. With this video, we want to make using sunscreen feel like second nature,” said Anindita Biswas, Chief Strategic Officer at Foxtale.
The video subtly hints at a romantic storyline, amplifying its appeal while keeping the focus on consistent skincare practices.
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