Ferrero India, part of Ferrero Group, which makes sweet packaged products is set to mark Valentine’s Day with actor Sara Ali Khan. It has come out with in a Ferrero Rocher Moments digital campaign film. The campaign is called #MaketheMmmmomentPerfect
The actor, steps into the spotlight to share a ‘Sara-certified Shayari’, her signature way to say Shayari’s. The im is to remind consumers why Ferrero Rocher Moments are the perfect delectable treats to elevate the celebration of love and joy on Valentine’s Day and urges viewers to # MaketheMmmmomentPerfect.
The communication aims to show her love for the brand when she does the heart gesture and on the consumption of the product, she loses herself in the mmmmoment.
Ferrero India marketing head, Pralines Zoher Kapuswala said, “Valentine’s Day celebrates the cherished moments spent with our loved ones and paves the way for more such memories. This year, with our campaign film starring Sara Ali Khan, we encourage consumers to embrace the spirit of love by gifting and sharing our premium Ferrero Rocher Moments to the special people in their lives. Our objective is to be a brand that effortlessly blends into these beautiful occasions, adding to the excitement of making joyous memories that lasts forever.”
The digital campaign will be leveraged across social media platforms.
Link to the campaign film:
YouTube – https://www.instagram.com/p/C2hiS-AomZU/?hl=en
Instagram – https://www.instagram.com/p/C2hiS-AomZU/?hl=en
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