FCB Group India and FCB Chicago win a Grand Clio for its campaign titled “Chatpat” in the Media Medium for the Use of Talent & Influencers in the Public Service category.
FCB India, FCB Chicago, and FCB Kinnect collaborated to create and recruit SOS Children Villages, India’s first brand ambassador – #Chatpat, to assist the childcare NGO in raising awareness and funds for the homeless and destitute. This social movement has been exceedingly successful, with numerous brands joining in. On Children’s Day ’21, a 10-year-old boy from Mumbai’s streets, Chatpat, shared ‘gyaan’ videos about street quirks.
Watch the winning film here:
![Rohit Ohri](https://www.medianews4u.com/wp-content/uploads/2023/04/Rohit-Ohri-2.jpg)
Speaking on the big win, Rohit Ohri, Chairman and CEO of FCB Group India, said, “The Grand Clio is the highest honour that can be awarded to a piece of work at the CLIO Awards, and winning it is a testament to our FCB’s ‘Never Finished’ journey of creativity, innovation, and hard work. I am thrilled to see how the ‘Chatpat’ campaign has made history by winning hearts and becoming a highly acclaimed campaign across global award properties.”
![Swati Bhattacharya, Creative Chairperson, FCB India](https://www.medianews4u.com/wp-content/uploads/2023/03/Swati-Bhattacharya-Creative-Chairperson-FCB-India-1.jpg)
“Chatpat wormed his way into every heart in this country. We have worked with so many famous actors and influencers…but the fun we had creating a social media influencer will forever be etched in the collective memories of team Chatpat,” said Swati Bhattacharya, Creative Chairperson, FCB India, on the grand win.