Legendary Indian cricketer Ravi Shastri has become the new brand ambassador for FanCode. The platform is set to host some of the best cricketing action with exclusive rights to India’s tour of the West Indies and ECB’s The Hundred; and Shastri will bring out FanCode’s ‘fan-first’ proposition by leading the upcoming campaigns for these properties.
Welcoming the new ambassador, Yannick Colaco, Co-Founder of FanCode, said, “We are delighted to have Ravi Shastri onboard as our brand ambassador. Ravi is one of few sports personalities who has experienced success as a player, a coach and a broadcast analyst, and this has helped him develop a deep connection with casual and die-hard sports fans alike.”
Commenting on his association, Ravi Shastri, said, “Sports is always believed to bring people closer, and FanCode is taking that several notches higher by solving for the accessibility issues of cricket fans like me. I can now watch a live cricket match right from the ongoing Jharkhand T20, Vitality Blast, to a premier India tour of the West Indies upcoming in July; all of this with superior user experience on digital. I’m elated to join FanCode in this journey of democratising sports for fans in India.”