Mumbai: Excellent Publicity, an ad tech agency in India, partnered with RT News to execute a high-impact campaign during the prestigious Raisina Dialogue 2025 in Delhi. The 10-day campaign was meticulously designed to engage global delegates, policymakers, and business leaders, utilizing a broad spectrum of media platforms to ensure maximum visibility.
Strategic placements were secured across Out-of-Home (OOH) and Digital Out-of-Home (DOOH) locations along key routes to the event venue, with a standout branding activation at the Private Delhi Airport targeting dignitaries and influential travelers. Additional advertisements at various airport spots reinforced the campaign messaging across multiple touchpoints.
“We were pretty excited for the campaign,” said Manan Joshi, Founder of Excellent Publicity. He added, “Our team utilized a mix of advertising platforms, including OOH and Digital OOH, mainline print publications, and commercial and private airports, all delivered within a remarkably short timeframe. By leveraging the latest technology to gauge the reach and impressions of our OOH campaign, we provided valuable insights that will empower our clients to plan future campaigns effectively with us. This initiative reflects our commitment to innovation and excellence in delivering impactful marketing solutions.”
The campaign was further amplified by a robust digital strategy and a high-frequency print media presence, ensuring sustained awareness among key decision-makers throughout the event. “This project demonstrated how seamlessly different media formats can be combined to create an impactful presence,” said Kamaxi, Territory Co-Director for the MENA region at Excellent Publicity. Reflecting on one of the most significant placements, Yogesh commented, “The branding at the Private Delhi Airport was a game-changer, ensuring RT News reached the right audience in a premium environment.”
By harnessing the latest technology to measure reach and impressions, Excellent Publicity provided RT News with critical insights that will shape future campaign strategies. Through this well-coordinated approach, RT News successfully established a prominent presence at Raisina Dialogue 2025, reinforcing its role as a key player in the global media landscape.
