‘Every child deserves the #TouchOfCare’ states Vicks, in the 2nd edition of its campaign

Mumbai: Vicks has launched the second edition of Vicks #TouchOfCare, its heart-warming campaign that went viral last year.

The second campaign continues to spread the idea that ‘Every Child Deserves the touch of Care’. Created by Publicis Singapore, the story is a first-person narrative by Nisha, an orphaned girl with Ichthyosis who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the #TouchOfCare. The film gracefully captures Nisha’s story as she sails through the challenges and complexities of life, with her mother and a family at her side. It beautifully depicts how Nisha, who is an extraordinary girl, leads an ordinary, regular life- one of hopes, dreams and challenges- and how Aloma has brought her up in a way that is no different from anyone else.

Gauri Sawant, the Vicks #TouchOfCare Mom and Transgender Activist from the first season added “I am humbled with the recognition- that of a mother, the Vicks #TouchOfCare campaign has given me. Vicks’ initiative of showcasing and supporting people who are representing extraordinary care in this world, is a source of hope for the world. I am personally overwhelmed with Nisha’s story, and I am confident that people will shower her with the same love and affection that was given to me.”

According to Ritu Mittal, Country Marketing Manager, Vicks India “Vicks, a brand synonymous with a generation of care in India, believes in the transformative power of care in human lives. The second edition of the Vicks #TouchOfCare campaign continues to spread the idea of ‘family’ beyond biological bonds. Gauri Sawant and Aloma Lobo are perfect examples of people providing extraordinary acts of care. They demonstrate how each of us is capable of lending unconditional love and extending care to every child who needs it. The first edition of the Vicks #TouchOfCare campaign moved millions of people across the globe. We are confident that Nisha’s story will have a similar impact on every person who sees the film.”

Vicks – One in a Million#TouchOfCare sends out a strong message of how every child deserves the touch of care, irrespective of gender, colour or challenges. The campaign illustrates this with data on the abysmal levels of adoption of children with special needs.

On the occasion of the special screening of Vicks #TouchOfCare, cricketer Gautam Gambhir and actors Soha Ali Khan and Shriya Saran were present to lend support to Nisha.

The Vicks – One in a million digital film is live from 10th October, 2018. It is ably being amplified with PR and digital media, led by 2020 MSL and Mediacom respectively.

CREDITS