Compass Communications bags PR Mandate for Genovation
Mumbai: Compass Communications has secured the public relations mandate for Genovation...
Shailja Varghese Steps Down as Omnicom Media Group India’s Chief Content Officer Amid Industry Shifts
Mumbai: Omnicom Media Group India’s Chief Content Officer, Shailja Varghese, has...
HOWL Digital wins Integrated Marketing Mandate for Greaves Electric Mobility
Mumbai: HOWL Digital, one of India’s fastest-growing independent agencies, has secured...
Christmas searches surge 298% as India’s Qo4 engagement extends beyond Diwali: Taboola Report
Mumbai: India’s digital audience demonstrated sustained engagement throughout the final quarter...
PKL and JioStar felicitate Indian Women’s Kabaddi Team after World Cup triumph
Mumbai: The Pro Kabaddi League (PKL) and JioStar on Friday felicitated...
Nykaa Cosmetics collaborates with Naagin to launch spicy lip plumping gloss
Mumbai: Nykaa Cosmetics has partnered with India’s popular hot sauce brand...
Gaurav Nijhawan named Head of Marketing at MTC-PAM
MUMBAI: MMTC-PAMP, a LBMA-accredited Gold & Silver refiner, has announced the...
GlobalLogic strengthens executive team to accelerate AI-led transformation
New Delhi: GlobalLogic Inc., a Hitachi Group Company and leader in...
Super Chennai appoints Karthik Nagappan as CEO
Chennai: Super Chennai, the citizen-led movement dedicated to strengthening Chennai’s global...
Prasad brings iconic “Padayappa” back to theatres in fully restored 4K edition
Mumbai: Prasad, a global leader in film preservation and restoration, has...
ICC–JioStar Affirm Media Rights Deal Remains Intact, Dismiss Withdrawal Speculation
Mumbai: The International Cricket Council (ICC) and JioStar have jointly clarified...
Network18 Realigns Editorial Structure at CNN-News18; New Roles for Zakka Jacob and Rahul Shivshankar
New Delhi: In a leadership realignment at CNN-News18, the network has...
Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh
Mumbai: Asian Paints has unveiled its latest campaign for Apex Ultima...
WazirX launches ‘ZERO’ campaign to eliminate crypto trading fees in India
Mumbai: WazirX, a cryptocurrency trading platform, has unveiled its latest initiative,...
Charlotte Tilbury launches “Rulebook for Brides” campaign in India starring Sobhita Dhulipala
Mumbai: Charlotte Tilbury, the globally acclaimed luxury beauty brand founded by...
Ashok Bagriya named CEO of RT India
Mumbai: In a major strategic expansion, Russian President Vladimir Putin officially...
Leading news channels reject MIB’s plan to alter landing page viewership rules
Mumbai: Several leading national news broadcasters — including NDTV, News18 and...
Zee Tamil elevates weekend entertainment with Sa Re Ga Ma Pa Li’l Champs Season 5 from December 6
Chennai: Zee Tamil is set to bring back its beloved musical...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is...
Lionel Messi returns to India after 14 years; GOAT India Tour to stream live and free on Waves OTT
Mumbai: Waves OTT, the digital streaming platform of Prasar Bharati, is set to bring a landmark sporting moment to audiences...
Niraj Mishra Joins Amazon MX Player as Head of Growth & Product Marketing
Mumbai: Amazon MX Player has strengthened its leadership ranks by bringing on board seasoned marketer Niraj Mishra as its new...
Mammootty’s detective thriller ‘Dominic and the Ladies’ Purse’ to stream on ZEE5 from 19th December
Mumbai: ZEE5 has announced that the much-anticipated Malayalam mystery-comedy-thriller, ‘Dominic and the Ladies’ Purse’, will premiere on 19th December 2025....
Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence
For years, influencer marketing in India grew on a foundation of shallow indicators—follower counts, likes, and impressions. These vanity metrics...
The Age of AI Browsers: Will Atlas, Perplexity, and Gemini Redefine SEO & Discovery?
These are the times when you get up in the morning and half of your world changes, at least digitally....
Beyond Likes and Views: The Quiet Crisis in How India Measures Digital Success
In boardrooms across India, the same question echoes every month: “How is our engagement looking?” The answer is almost always...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review
Mumbai: Instagram has released its 2025 Year-in-Review for India, highlighting the trends, cultural moments, and personalities that dominated the platform...
India’s AI-native future requires a careful balance between hyper-personalisation ambition and regulatory responsibility: LS Digital’s report
MUMBAI: LS Digital, a leading independent Digital Business Transformation (DBT) company, has released an analysis on the state of AI...
Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug
New Delhi: KlugKlug, a global Influencer Marketing SaaS platform, has unveiled data revealing that India’s influencer marketing industry has surpassed...
India Today Group Leadership Rings Ceremonial Bell at NSE to Mark 50 Years of Excellence
Mumbai: The India Today Group (ITG) marked a historic milestone in its golden jubilee year with a prestigious honour at...
Zee Media to Host Global Innovation & Leadership Summit 2025 in London
New Delhi: Zee Media, India’s pioneering news network, is set to host the Global Innovation & Leadership Summit 2025, presented...
An X First launch: Breaking Barriers, India Today’s 3C Project ushers in an Era of Empathy-Led Candid, Constructive Conversation
New Delhi: At a time of rising polarization and closed echo chambers, 3C aims to bring diverse viewpoints into the...
Snapchat’s X’mas edition of ‘Snap With Stars’ unites Kartik Aaryan & Ananya Panday for a festive creator celebration
Mumbai: Snapchat India hosted the second edition of its flagship creator event, Snap with Stars, turning it into an exclusive...
CAMB.AI and Kompact AI by Ziroh Labs forge strategic partnership to democratize enterprise AI
Bengaluru: CAMB.AI, a global leader in AI-powered multilingual voice translation and content localization, has announced a strategic partnership with Kompact...
Dainik Bhaskar App Records 2.1 Crore MAUs with 21-Minute Average User Engagement During Bihar Election Results
Mumbai: Dainik Bhaskar Group, India’s largest circulated daily newspaper operator and the country’s leading Hindi and Gujarati news app publisher,...
Glance partners with IAS to enhance ad measurement across 250 million users in India and Indonesia
Bengaluru: Glance, the global consumer technology company known for AI-powered experiences, has announced a strategic partnership with Integral Ad Science...
Consumers spend an average of 2.17 hours per day on mobile screens, while 78% of viewers skip ads during playback: Hansa Research
MUMBAI: Hansa Research today announced the launch of an independent, subscription-based advertising impact measurement service for ads on digital video...
Outdated Metrics Cause 12% Marketing Spend Loss to Fraud in Digital Advertising: mFilterIt
Mumbai: mFilterIt, a Made-in-India digital trust and fraud prevention company, has released its latest Ad Fraud Intelligence Report, highlighting the...
Mars completes acquisition of Kellanova
McLean: Mars, Incorporated, the family-owned global leader in pet care, snacking,...
Private DTH revenue degrowth to moderate to 3–4% amid IPTV push and bundled offerings: Crisil Ratings
Mumbai: Private direct-to-home (DTH) television providers in India are expected to...
Netflix faces consumer class action aimed at blocking $72 billion Warner Bros deal
Mumbai: Netflix has been hit with a consumer class action lawsuit...
Gutenberg becomes the world’s first fully AI-native global marketing agency
Mumbai: Gutenberg, the award-winning AI-powered marketing agency, has announced a strategic partnership with CambrianEdge.ai, the world’s first human-led, AI-native marketing...
PR Professionals strengthens leadership across key markets with senior hires
Gurugram: PR Professionals (PRP), India’s leading integrated communications firm and the flagship of PRP Group, has bolstered its pan-India leadership...
Vega Auto Accessories onboards Value 360 Communications as Strategic PR & Media Partner
Mumbai: Vega Auto Accessories Ltd., India’s No. 1 road safety brand—managed by Scratchpad Digital—has announced the appointment of Value 360...
Etude launches first-ever India-inspired Fixing Tint Collection with Palak Tiwari
Mumbai: Etude, the globally loved Korean beauty brand, has announced the launch of its first-ever India-inspired Fixing Tint collection, unveiled...
IPRS brings artistry and creator support to Goa with December initiatives
Mumbai: The Indian Performing Right Society (IPRS) is set to spotlight India’s rich musical diversity and empower creators with two...
Agenda Aaj Tak Returns for its 13th Edition with India’s Most Influential Voices
Mumbai: Aaj Tak, India’s leading Hindi news channel, is set to host its flagship thought-leadership initiative, Agenda Aaj Tak, in...
Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence
For years, influencer marketing in India grew on a foundation of...
Compass Communications bags PR Mandate for Genovation
Mumbai: Compass Communications has secured the public relations mandate for Genovation...
Gaurav Nijhawan named Head of Marketing at MTC-PAM
MUMBAI: MMTC-PAMP, a LBMA-accredited Gold & Silver refiner, has announced the...
CAMB.AI and Kompact AI by Ziroh Labs forge strategic partnership to democratize enterprise AI
Bengaluru: CAMB.AI, a global leader in AI-powered multilingual voice translation and...
Ashit Kukian Returns to the Helm as CEO of Big FM
Mumbai: Big FM has appointed seasoned media executive Ashit Kukian as its new Chief Executive Officer, effective December 1, 2025....
Mars completes acquisition of Kellanova
McLean: Mars, Incorporated, the family-owned global leader in pet care, snacking,...
Glance partners with IAS to enhance ad measurement across 250 million users in India and Indonesia
Bengaluru: Glance, the global consumer technology company known for AI-powered experiences, has announced a strategic partnership with Integral Ad Science...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is a seasoned leader with over 25 years of experience...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence
For years, influencer marketing in India grew on a foundation of shallow indicators—follower counts, likes, and impressions. These vanity metrics...
Prasar Bharati Opens Free MPEG-4 Slots on DD Free Dish for Regional Channels Until March 2026
New Delhi: Prasar Bharati has invited broadcasters to apply for vacant MPEG-4 slots on its newly created Hindi streams TS-9...
Lionel Messi returns to India after 14 years; GOAT India Tour to stream live and free on Waves OTT
Mumbai: Waves OTT, the digital streaming platform of Prasar Bharati, is set to bring a landmark sporting moment to audiences...
India Today Group Leadership Rings Ceremonial Bell at NSE to Mark 50 Years of Excellence
Mumbai: The India Today Group (ITG) marked a historic milestone in its golden jubilee year with a prestigious honour at...
Gutenberg becomes the world’s first fully AI-native global marketing agency
Mumbai: Gutenberg, the award-winning AI-powered marketing agency, has announced a strategic partnership with CambrianEdge.ai, the world’s first human-led, AI-native marketing...
Etude launches first-ever India-inspired Fixing Tint Collection with Palak Tiwari
Mumbai: Etude, the globally loved Korean beauty brand, has announced the launch of its first-ever India-inspired Fixing Tint collection, unveiled...
SC Questions Parliament’s Power to Enact Online Gaming Ban; Three-Judge Bench to Hear Case in January
Mumbai: The Supreme Court on Thursday (December 11, 2025) briefly turned its attention to a foundational constitutional question: Was Parliament...
