New Delhi: Eastman Auto & Power Limited (EAPL) has appointed Burson, the global leader in strategic communications, as its new communications partner. The collaboration will see Burson providing integrated communication services to strengthen EAPL’s brand presence and bolster its long-term corporate reputation.
Burson will play a key role in amplifying EAPL’s growth story through a mix of comprehensive communications strategies, tailored content, and proactive media relations. This partnership aims to position Eastman Auto & Power as a leader in the energy and automotive sectors, ensuring that its innovations resonate with customers, partners, and potential investors.
The partnership comes at a time when EAPL is focusing heavily on cutting-edge solutions in the clean energy and e-mobility sectors. Burson’s expertise will help raise awareness around EAPL’s sustainable technologies, ensuring the company’s message of progress and environmental responsibility reaches its target audience effectively.
Sudham Ravinutala, Chief Marketing Officer at Eastman Auto & Power Ltd., shared his excitement about the partnership, saying, “We are excited to collaborate with Burson as our strategic communications partner. Their expertise in delivering impactful communications strategies, combined with their deep understanding of our industry, makes them the ideal partner to help us further strengthen our brand presence and market leadership in Solar Rooftop Solutions, Last Mile E-Mobility Solutions, and Continued Energy Solutions.”
On the strategic collaboration, Deepshikha Dharmaraj, CEO of Burson Group India, added, “Eastman Auto & Power Ltd. is a renowned brand at the forefront of energy innovation. We look forward to leveraging our creative expertise to build their reputation and share EAPL’s story of progress, sustainability, and industry excellence. We are committed to delivering innovative solutions and supporting their growth vision.”
As part of the partnership, Burson will focus on elevating EAPL’s presence, driving engagement and trust among its stakeholders, and reinforcing its commitment to technological advancement and environmental sustainability.