Mumbai: Condom and personal lubricant brand Durex said that its goal has always been to push boundaries to spark conversations among netizens. This time too it is ready to shake things up. Its new teaser ‘Explorers Wanted’ invites travel enthusiasts to explore secret destinations and embark on a thrilling journey of discovery and passion with their partners!
Durex is seeking ‘Explorers’ to transform the landscape of intimacy, teasing the anticipation of novel adventures through the Instagram stories of influencers such as @bruisedpassports, Unplannedbyand @the.vogue.vanity.
Saloni And Rahul (Unplannedby):
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Daizy And Ankit (Vogue Vanity):
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Savi And Vid (Bruised Passports):
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It is seeing an opportunity from a recent survey that it conducted. According to it 74% of Indians confessed wanting to try something new to improve their sex life. It is targetting couples who are in a relationship where the spark in the bedroom is slowly fizzing out. For men, the pressure to perform can feel like walking a tightrope, while genuine enjoyment slips through their fingers as they rush through the sexual encounter. Women, on the other hand, often find themselves craving more emotional and physical engagement, feeling underserved by mere crumbs of passion. Thus, resulting in unsatisfying experience for both.
Foreplay it added is crucial to dialing things up in the bedroom, boosting emotional and physical connection, leading to a more satisfying experience. It heightens pleasure and allows both partners to enjoy and explore each other’s desires and fantasies.