Mumbai: DoubleVerify (DV), the global leader in digital media measurement, data, and analytics, has announced an expanded integration with Snap to offer advanced brand safety and suitability measurement. This new collaboration allows global advertisers to independently authenticate campaign quality, ensuring that their brand reputation remains protected within Snap’s user-generated content ecosystem.
In this enhanced partnership, DoubleVerify’s industry-leading AI-powered classification technology will help advertisers safeguard their brand equity and maximize transparency across Snap’s engaging platform. The new feature strengthens DV’s mission to help brands optimize their digital investments and drive better business outcomes while navigating fast-growing, user-generated content environments like Snap.
“We’re excited to bring DV’s brand safety and suitability measurement to Snap, providing our clients with the tools they need to ensure their campaigns meet the highest media quality standards,” said Mark Zagorski, CEO of DoubleVerify. “DV is committed to helping brands protect their reputation and improve performance, and our expanded presence on Snap allows us to deliver on this promise while supporting advertisers in dynamic, high-engagement platforms.”
DV’s AI-driven classification technology ensures that advertisers’ messages are aligned with appropriate and suitable content, enhancing transparency and confidence in their digital investments. With this update, advertisers will gain:
Brand Reputation Insights: DV’s measurement solution ensures that digital advertising aligns with non-objectionable content, protecting corporate reputation and maintaining brand equity across the Snap platform.
Comprehensive Coverage: DV’s brand safety solution covers both display and video ad placements across Snap, offering holistic media quality measurement.
Trusted Measurement: Advertisers can rely on independent, third-party verification, ensuring accurate and trustworthy performance analytics.
The brand safety and suitability solution is powered by DV Universal Content Intelligence™, DV’s advanced AI-powered classification engine. This technology analyzes a wide array of content types — including video, images, audio, speech, text, and links — providing advertisers with granular, accurate classifications to help ensure comprehensive coverage and protection at scale.
“Our expanded partnership with DoubleVerify gives advertisers the tools they need to protect their brand integrity while investing on Snap,” said Darshan Kantak, SVP, Revenue Product at Snap. “Snap is committed to maintaining a positive, safe environment for our users, and this integration strengthens our focus on brand safety. Together with DoubleVerify, we are ensuring that advertisers can safely and confidently invest in our platform.”
The integration is currently underway, and DV expects the solution to be available to all Snap advertisers over the coming months. Brands will be able to access measurement data and insights through DV Pinnacle®, the company’s unified service and analytics reporting platform, enabling real-time monitoring and campaign optimization.
This enhanced integration follows DV’s 2019 launch of viewability and invalid traffic measurement on Snap. The new solution will be available globally, supporting all languages and providing brands with an enhanced level of control over their campaigns on Snap.
For more information, visit DoubleVerify.com and Snap.com.
