Gaurav Banerjee, Disney Star Head-Content for Disney+ Hotstar & HSM Entertainment Network has joined the Technical Committee of Broadcasters Audience Research Council (BARC) India according to media sources.
Banerjee has replaced Rohit Gupta, an advisor to the Management and Board of Sony Pictures Network India.
TechComm is headed by Madison Media & OOH Group CEO Vikram Sakhuja. Tejas Apte, General Manager- Media, South Asia for Hindustan Unilever is also part of the three-member committee.