Excitement is rising for the ICC Men’s T20 World Cup 2024, as Disney Star reveals its impressive line-up of 19 top brands, including Dream 11, Maruti, AMFI, Parle Products, BPCL, Haier, ICICI Bank, Jockey, KP Group, Reliance Retail, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, and Vimal. This diverse sponsorship group highlights the tournament’s broad appeal and significant stature.
Ajit Varghese, Head of Network – Ad Sales at Disney Star, commented, “We are excited to welcome our esteemed sponsors for the ICC Men’s T20 World Cup 2024 across Star Sports and Disney+ Hotstar. The continued support from renowned brands underscores the immense appeal and significance of this tournament. This diverse group of sponsors demonstrates the enduring popularity of cricket and the strategic importance of sports consumption and innovative content delivery. As we gear-up for this grand event, we eagerly anticipate an exhilarating celebration of cricket that will unite passionate fans and players from around the world.”
The matches, airing exclusively on Star Sports network, can be streamed free on Disney+ Hotstar. Starting June 2, the tournament features 20 teams in four groups, playing 55 matches. Teams from Afghanistan to USA will compete.
Cricket enjoys a revered status in India, making the ICC Men’s T20 World Cup a significant event that brings together passionate fans and players in a grand celebration of the sport.